BOSS GYM Bodybuilding

Boss Gym Bodybuilding is all about mental and physical self-improvement. The new concept implements a regiment of strength and power into the gym.
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For a gym like Boss Gym, creating an open atmosphere is key to attracting and retaining a diverse range of athletic clients to the gym.  A strong environmental display is essential to ensuring ease of accessibility around the space, as well as being visually inspiring to prospective clientele.

BuddyCreative chose to use a cold color palette to contrast the high intensity work outs taking place in the space, using an accent of light blue to cut sharply through the monochromatic tones. Shapes are minimalist and eye-catching upon the walls, streamlining the gym experience as much as possible.