M+

M+’s goals focus on sparking a connection with improving your fitness post-pregnancy. Improvement of self goes further than just the product itself, therefore producing a sleek and intuitive is essential for the brand to be an all-round upgraded and healthy experience.

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With the celebration of new life comes the celebration of a new app to go along with it. M+’s first challenge is producing functional, friendly, intuitive design which reflects the values of the primary users.

The modern design of M+ was chosen by BuddyCreative with the idea of resembling the connection between that of mother and baby within the work. We chose smooth lines and shapes to enhance the clarity for the user and implying simplicity of use. The bright pink accent colour represents strong femininity and fitness, and the use of white-space to apply it to an upscale market.