Market Challenge

In the times of knowledge-based economy, the high technique enterprise has become one of the most active factors. For a bio-tech company like Maccura, how to display its professionalism and philosophy for the external environment is the first marketing challenge for the business. Packaging, exhibition display and the graphics design of the products is the first priority to the marketing strategy.

Solution

Through working with many well-know pharmaceutical firms, BuddyCreative’s rich experience in the industry helps to bring a creative & customised visual image to the Maccura team, presenting the organisational characters of “professionalism, preciseness & integrity”. Various from the analyser manuals to the reagent brochures, all the promotional materials are consistent with the branding identity image, by designing different visual illustrations that involves with its main VI elements.