For The Buddy Creative, sharp visual impact and smart design is the key theme within the portfolio and culture of the company. Producing a product facilitating with these elements at the forefront is priority.

BuddyCreative’s design divides the typical twelve-month calendar into twenty-four two-week pages representing the solar terms celebrated in China. The 2018 Calendar pairs each festival with a striking interpretive design utilizing the recognizable BuddyCreative logo within each piece. The designs utilize a vibrant limited color palette and gradients to create a modern and lighthearted tonal piece. The product dual functions as a diary on the back with space to log important dates and information.