The Council of TIFO Institute comprises of 22 top ranking research institutes, senior management, investors, pioneer clients and international organisations to provide 360 degrees full service and funding for start-up companies focusing in artificial intelligence. The keywords for PIF will Institute include intelligence, growth, cooperation, and indefinite possibilities.

Buddy Creative chooses a blue tone for the project which represents intelligence and rationality. When designing the logo, Buddy Creative decides to use triangles as the basic element which is also the basic element for computer graphics. The universe is built with atoms, but computer graphic world is built with triangles. The logo of TIFO Institute also reassembles the features of Russian Tetris, which is a game about growth and cooperation. It contains certain features from the 8-bit age to deliver a message about “raw” and “foundation”, but also in 3D which delivers a message about “modern” and “future”.