Market Challenge

This groundbreaking upgrade involves with a cross-boundary and sharing branding culture. The whole branding image needs a new upgrade to make sure its launching appearance is matching the entirely new business concept. The insistence on quality will be reflected in the ultimate control of details through every visual communication.

Solution

The name of “Loja Satin” is inspired by the hummingbird – Loja, which are among the smallest of birds and have the most vivid body color. From its branding story to its visual presentation, the branding identity is relied on the uniqueness of Loja’s feather and the quality silk and brocades provided by the bridal boutique. With its unique branding identity, Loja Satin’s interior display is also designed accordingly as well as its promotional materials.