Displaying the culture of India through the promotion was priority, as is highlighted through our use of colour, texture and imagery. The design pairs deep golden tones representational of spices form the country with black to produce a vibrant visual response as well as an aura of luxury in the dishes and service. Using abstract shapes and patterns we express a dynamic environment that the restaurant is known for.  We implement imagery of cultural significance into our marketing design to draw the user to the various important sights, smells and tastes of India.