ChangHong Group

Easy Smart Wonderful Life  theme

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Changhong, which founded in 1958, is one of the oldest television manufacturers in China. As Changhong enjoying great reputation in television-making industry nationwide throughout all these years, its branding identity has also become fixed and old, resulting in a burden upon reshaping its image.
Buddy Creative created scenes from daily life from street to home, incorporated ChangHong’s products in these scenes to show their connection with different aspects of modern life. As single colour tone is used to show a sense of harmony and connection. The elements were designed in a flat style to create a sense of modern and fashion, so that they are more appealing and approachable in the eyes of the younger generation, often see this style of design in other smart devices.