Gu Lian International Rehabilitation Hospital

Many believe that recovery ends after surgery but forget the tole intense procedure can take on oneself. Gu Lian International Rehabilitation Hospital aims to provide top of the range support towards full recovery post-surgery.

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For Gu Lian International Rehabilitation Hospital, the key focus is on providing the best care throughout the recovery stage of a patient, therefore, producing an atmosphere of calmness and well-being is essential to ensuring that this standard is met in all areas of the centre. Buddy brand design relies on understanding client perspective, and in-depth communication with enterprises to tailor the consumer experience to their needs.
BuddyCreative designed the brochure with comfort and ease in mind, using distilled pastel blues and pinks and simple sans serif fonts to allow plenty of breathing space across each page. These elements are further transferred to the wayfinding icons using curved lines to retain a soft, calming visual expression.
The logo is inspired by the triangular video play button, symbolising the start of the recovery process for patients when they reside with the center.