Sichuan Maccura Biotechnology
MACCURA
Maccura adheres to independent innovation, and always takes the road of suitable development. Enjoying the treatment provided by national policies for new and high technology industries, Maccura has become one of the leaders in In Vitro Diagnosis (IVD) industry in China.
read moreMarket Challenge
In the times of knowledge-based economy, the high technique enterprise has become one of the most active factors. For a bio-tech company like Maccura, how to display its professionalism and philosophy for the external environment is the first marketing challenge for the business. Packaging, exhibition display and the graphics design of the products is the first priority to the marketing strategy.
Solution
Through working with many well-know pharmaceutical firms, BuddyCreative’s rich experience in the industry helps to bring a creative & customised visual image to the Maccura team, presenting the organisational characters of “professionalism, preciseness & integrity”. Various from the analyser manuals to the reagent brochures, all the promotional materials are consistent with the branding identity image, by designing different visual illustrations that involves with its main VI elements.