MÄIS

MÄIS

Originating from California, the client has extensive experience within the fashion and retail industry. MÄIS hopes to provide a unique and fresh approach to shopping for clothing, with every customer’s preferences taken care of. For such an approach, the aesthetic of the promotional material as well as the atmosphere of the space should match over all instances, while exuding a sense of imagination and elegance in its design.

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From the in-construction stage to after opening, MÄIS hopes to showcase their style in every aspect of their branding and promotion. In addition to this, the brand requires unique window displays to match with the spring/summer and autumn/winter fashion seasons as they arrive. The branding image needs a new upgrade to ensure the exhibition launching matches the new business concept. From the initial branding to its visual presentation and its in store art installations, BuddyCreative work with the client to ensure the highest of quality outputs.

Using pastel pinks, greys, and white, the colour palette of MÄIS gives a sense of chic and softness, bringing forth ideas of imagination and dreaming. This works to enhance the art installations, which feature objects placed into the wall as if framed on the wall like a photograph, producing an abstract, dream-like appearance.
For packaging and branding, Buddy chose to use the ‘M’ within the MÄIS brand name as the primary pattern piece, printing it in spaced repetitive patterns along the bags, stationary, sale tags, etc.