Long ago, people chased to look for a pair of wings, countless times. There were the myth of lcarus and Leonardo Da Vinci’s flying machine in the west, and “Chang’e flies to the moon” and the “ wooden magpie” of Luban in ancient Chinese.
It has been longed for flight for the tranquility and beauty of escaped from the gravity, since ancient times.
ARTIGENT is a company full of passion. They’re smart and determined to make people’s lives better. When their team asked us to help them do a better job of telling that story to the world, we were enthused to join forces. The task? An all-new brand identity that communicates the very essence of ARTIGENT’s ability to effectively empower their customers.
We used a wing taking flight as inspiration for a new icon. We wanted to translate the fluidity and advancement of ARTIGENT while also creating a rallying banner for the company and their audience. We were pleased with the result. The design is agile, visually balanced and incorporates subtle ties to the previous logo that creates a sense of continuity.
We combined the design with bold new messaging and the elements work together to communicate the forward-thinking nature of the company. ARTIGENT leads from the front and our brand approach works to support that truth.
Uncovering the authentic story.
We started our process as we always do, with extensive research. This technique unveiled the essence of the brand as well as clear opportunities to differentiate within the competitive landscape.
We created a brand strategy and identity system that speaks to the heart of the value that ARTIGENT brings to its clients everyday. Our design provided a visual language that infused every touchpoint with smart, bold, and empowering visuals — including variable-data printed business cards with useful insights for marketers.