Technology is to make, people are to create.

很久以前，人们就为寻找一双翅膀做过无数次思考和探索。比如西方的伊卡洛斯神话和达芬奇的飞行器、比如中国古代“嫦娥奔月”和鲁班的木鹊等。

Long ago, people chased to look for a pair of wings, countless times. There were the myth of lcarus and Leonardo Da Vinci’s flying machine in the west, and “Chang’e flies to the moon” and the “ wooden magpie” of Luban in ancient Chinese.

从古至今，人类渴望飞行，向往着“脱离”地球引力的宁静与美妙。

It has been longed for flight for the tranquility and beauty of escaped from the gravity, since ancient times.

而如今，滑翔翼的诞生为人类插上了飞翔的翅膀。人们可以在空中遨游，与山野对话，与白云握手，身心融入大自然。

But now, the birth of the glider add wings for human to fly. People can roam in the sky, talk with mountains and wild, shake hands with clouds, body and mind totally into nature.

滑翔翼一面是已知的风景，一面是未知的探索。

One side of the glider is the landscape,

the other is unknown waiting to be explored.

触摸未来

Seize the future

服务内容

Services

我们可以飞向新高度

We can soar to new heights.

ARTIGENT是一家充满激情的机器人研发团队，致力于运用人工智能为人们创造更好的生活。当阿泰因团队找到我们，希望帮助他们一起向世界讲述这个品牌故事时，我们毫不犹豫地加入了。这次，我们的任务是：

一个可以承载ARTIGENT视野与实力、高效触达客户的全新品牌识别系统。

ARTIGENT is a company full of passion. They’re smart and determined to make people’s lives better. When their team asked us to help them do a better job of telling that story to the world, we were enthused to join forces. The task? An all-new brand identity that communicates the very essence of ARTIGENT’s ability to effectively empower their customers.

我们以飞行为灵感设计了一个新图标，希望将ARTIGENT的灵活性和先锋性转化为一面兼具企业与市场号召力的精神旗帜。最终的效果呈现在灵活且平衡的视觉基础上，融入了与前标识的微妙联系，创造出一种品牌的连贯性。

We used a wing taking flight as inspiration for a new icon. We wanted to translate the fluidity and advancement of ARTIGENT while also creating a rallying banner for the company and their audience. We were pleased with the result. The design is agile, visually balanced and incorporates subtle ties to the previous logo that creates a sense of continuity.

跳脱科技品牌的传统束缚，将设计构想与行业未来新趋势相结合，以此传达公司的前瞻性。同时，将品牌方法论与来自客户的前沿理念共同将此概念落地。

We combined the design with bold new messaging and the elements work together to communicate the forward-thinking nature of the company. ARTIGENT leads from the front and our brand approach works to support that truth.

契机

THE CHANGE

开启故事新探索

Uncovering the authentic story.

和往常一样，我们开启了广泛的项目调研，并在过程中洞察了ARTIGENT区别于竞争格局的市场新契机。

We started our process as we always do, with extensive research. This technique unveiled the essence of the brand as well as clear opportunities to differentiate within the competitive landscape.

辐射每个瞬间

Empowering every moment

通过建立品牌战略和视觉识别系统，展现ARTIGENT带给客户的核心价值观。并在设计中提供了一种视觉语言，将智能、大胆、精力充沛的品牌精神，延展到品牌的每个触达点。

We created a brand strategy and identity system that speaks to the heart of the value that ARTIGENT brings to its clients everyday. Our design provided a visual language that infused every touchpoint with smart, bold, and empowering visuals — including variable-data printed business cards with useful insights for marketers.