Album Design

120th Anniversary Commemorative Album of
Chengdu No.7 High School

Design Background

Chengdu No. 7 High School, a century-old school, carries the memories and emotions of countless alumni. To celebrate its 120th anniversary, we were commissioned by the school to serve as the visual designer for this cultural event, working to create a unique commemorative book.

Visual Communication
Instead of a souvenir book, we consider it more of a gift from the school

Tactile memory is 37 times more powerful than visual memory, so we designed an interactive experience that makes opening the gift a surprise experience you won't forget.Instead of the traditional "box" format, we designed the envelope to be more like opening a file.The 7 characters wrapped in lines represent the 7 High Schools, and the fingertip wrapping around it opens a section of history and memory.

Album Design
As the years go by, Chengdu No. 7 High School carries countless dreams and hopes, may the future be even more brilliant

The content of the booklet encompasses the work of many of the Seven Sectors' staff, and is designed to celebrate the history and future of the centuries-old school.History is transformed into narrative through the seven chapters of "The Seven Faces of Seven Secondary Schools", each of which is differentiated by a different specialty paper, and the typography is designed and created according to the content.Different techniques and forms are used to interact with each other, connecting the richness of 120 years of content in a coherent and unified design.