branding | creative product

Chengdu Art Museum

Creative product Design

Inheritance and Sharing of Art

Chengdu Art Academy (Chengdu Museum of Fine Arts), as the earliest established modern public art academy in Sichuan Province, is not only a hall of artistic creation but also a symbol of Chengdu and even Sichuan culture. It embodies rich historical, cultural, and artistic values, and has witnessed the development of Chinese art history since the reform and opening up.

Product Series Design

This project aims to integrate the resources of Chengdu Art Academy (Chengdu Museum of Fine Arts), including its space, collections, and exhibitions, to enhance the design and development of cultural and creative products. After full communication with the teachers of the art museum, we have selected the following five content areas for in-depth exploration and design development:

(1) Chengdu Art Academy's architectural scene library and the academy's most treasured paintings;
(2) The "Ruì Hú Xiáng Yún" (Auspicious Crane and Clouds) secondary creation library and its collections;
(3) The "Walking Figure" sculpture realistic sketch library;
(4) The Tianfu Art Museum and Contemporary Art Museum's architectural library;
(5) The Tianfu Art Museum and Contemporary Art Museum's sunset scene library.

product design

The core of our creation lies in capturing the historical charm and cultural depth of the academy’s architecture and artworks while infusing them with a modern aesthetic interpretation. We have planned five series of libraries and extended products corresponding to these five creative directions.