SCAINIM TECHNOLOGY
During the creation process, we were deeply shocked by the cell photos taken by SCAINIM’s optical microscope, the small histocytes on the slides used for pathological research look so magnificent and beautiful after being stained and magnified.
In logo design, we studied the imaging principle of the optical microscope, the flagship product of Shengqiang, from which we extracted the circles representing the lens and broken lines representing the light, logo graphics show the magic moment when light meets the lens, and the instruments capture the light source through the lens and focus on a point to enlarge the English brand name of Shengqiang, the beam of light further highlights the core technology of Shengqiang - scanning.
During the creation process, we were struck by the cellular photographs taken by the BioStrong optical microscope, where these tiny tissue cells on slides used for pathology research are stained and enlarged to give them a rippling and eerie beauty.
We use these images as auxiliary graphics, as the background of precision optical instruments and cold pharmacological reports, to show the endless mystery and ineffable beauty of cells and technology, as well as the magical undertones of life, and also as a metaphor for the world that the team of scientists at SUNTRENGTHEN carries in their hearts - more than life, more than self-improvement.
For the logo design, we studied the principle of visualisation of Biostrong's flagship product - optical microscope, from which we extracted the circle representing the lens and the folded line representing the light, the logo graphic presents the magical moment when the light meets with the lens, the instrument captures the light source and focuses it on a single point through the lens, which amplifies the brand name of Biostrong in English. The light source is captured by the instrument and focused on a single point through the lens, allowing the English brand name to be enlarged and the beam of light to further highlight the core technology of Biostrong - scanning.
While the inspiration and presentation of the logo were restrained and rational, we hoped to inject passion and romance into the calm brand image of San Keung with an artistic supporting graphic, and ultimately, strike a balance between the client's requirements and our pursuit of design.
