SYI TSING ENERGY TECH
How to make a cold tech company fun, humanistic, artistic, and creative. This is a bold innovation and attempt.
In 2022, we had the privilege of injecting new insights into the brand. For the extraction of brand DNA, we chose interlaced lines to represent energy waves. Meanwhile, four different colors were used to symbolize the four natural energies existing in the world. The flowing lines bring a different kind of warmth to the tech company, making it lively and interesting.
There are three interpretations.
The first is the scientific and physical definition: Energy (energy), simply referred to as "capability", is a measure of the degree of change in the distribution of mass in time and space, used to indicate the ability of a physical system to do work. The scientific definition is closely related to the brand gene attributes of our company.
The second is the philosophical definition: Energy is a measure of the degree of change in the distribution of mass in time and space. Because an event is a change in the distribution of mass in time and space, it can also be expressed as: Energy is a measure of the possible size of an event. Also, since an object is the distribution of mass in time and space, energy can also be expressed as: Energy is a measure of the possible degree of change of an object.
The third is the humanistic and artistic expression: It endows our company with a kind of energy, which is not only the energy of the company's team but also the energy of our company's technological services for various energy stations. With this energy, we can make each energy station safer and more reliable.
Allow the lines to naturally flow within the environment. In this design, the bold color matching and the artistic expression of irregular lines enable Xiqing Energy to stand out among similar companies in visual communication. The flowing lines, like energy, wander and change, providing more space and evolution for Xiqing Energy's brand animation extension, showcasing the young vitality of the enterprise. At the same time, in the environmental design, we also implanted the bold color system and elements to bring a unified image output and recognition for the brand.
