In this concept, we directly use the image of a human as the branding elements of this park, instead of the common natural elements, such as the plants or mountains and waters.We want to emphasize not only the beauty of nature, but also the people in nature and the rich life experience that nature can bring to us.

By visualizing the Chinese character “An” in the name of Yong’an Lake as a self-sufficient person in nature and highlighting the feet of the big steps, cheerful hair and squinting eyes. We create a group of characters depicting various activities in the park. We hope that these graphics can bring people closer to nature, awaken people’s interest for nature, guide people to relax in this park, encourage people to take steps and say Hi to nature, then step into and explore and enjoying this place.